The complete account of what RevOps faces in 2026 — built from
1,354 verbatim practitioner conversations
The State of RevOps 2026
The complete account of what RevOps faces in 2026 — built from 1,354 verbatim practitioner conversations.
conversations came back to the same problem
209 of 1,354 conversations came back to the same problem: the data.
Not the tools. Not the team.
The data underneath the forecast you're accountable for.
What the report covers
A complete map of where
RevOps stands in 2026
Every finding drawn from 1,354 practitioner conversations.
01 · The Problem
The Problem That Won't Stay Fixed
Why the data problem never stays fixed.
02 · AI
Everyone Bought AI. Here's What Happened.
The results of putting AI to work in RevOps.
03 · Risk
What Still Keeps
RevOps Up at Night
What quietly erodes the number RevOps owns.
04 · Shift
What Changed in 2026
What quietly erodes the number RevOps owns.
05 · Build
What Your Peers Are Actually Building Right Now
What the most advanced teams are building now.
06 · Stack
The 2026 Stack:
What's Actually Being Used
The tools RevOps actually runs.
07 · Winners
What the Winners in
RevOps Are Actually Doing
What separates the teams pulling ahead.
Get the report Now
See where RevOps
really stands in 2026.
The complete report, built from 1,354 practitioner conversations.